What Information Should I Include on My Custom Business Sign?

The type of information that you can and should include on your custom business signs depends on many factors – here are some.

The Type of Your Sign

Some types of custom signs can only include your business name or your corporate logo – the best examples of these signs are channel lettering and neon signs that mostly consist only of the name of the brand it is used by, maybe a very short, attention-grabbing slogan, added in smaller letters than the name. Most other types of signs, however, allow for adding more information, especially large, two-dimensional signs, such as billboards or LED display signs.

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The Information to Be Added

Ideally, your signs should include all the important details related to finding your business or your brand as well as content added to serve advertising purposes. According to sign company Denver business professionals, here are some important categories of information to use:

  • The logo – many companies underestimate the importance of having a business logo. Don’t be one of them – a logo is a concise graphic element that condenses your company’s identity into a sign and is very important for building your brand’s identity;
  • A slogan – a short and captivating slogan that expresses your brand personality is certainly a very difficult task, but that concise piece of text will help the people who see your signs remember your business;
  • Company details – your company’s name, your business address, phone number and website URL are also very important and should be added to your signs;
  • A QR code – the black and white squares that can be scanned with the help of mobile phone apps can be used to take your interested customers to your company website or to your company’s online profile where they can find more information about your products and services and where they can contact you easily;
  • Call to action – tell passers-by what to do after they see your sign to make the most of your products or services. Invite and encourage them to call your business, to visit your shop, to enter a promo code to get a discount, to follow an internet link to get a gift. Be polite and firm with your invitation and also make sure that your message is clear.

If your sign will be used indoors, in your shop, that is, in an environment where your customers have already found you, you can use your signs to inform your customers about ongoing or planned promotions and discounts, but your logo and your company details are important with these signs as well.

How to Formulate Your Information

Business signs need to be kept informative, but you should not use too many words. Ideally, you should not use more than 15 words, broken into 3 lines. You can use italics and bold versions of the major font on your sign, but you should not use more than two types of fonts. You can, however, play with font size, using larger fonts for the information that is very important and smaller typeface for the information that takes secondary importance.

How to Shop for A New Business Sign

The signs you use to inform the public about your company’s existence and about the products or services that you offer are essential components of your strategy to achieve success. This also means that shopping for the right sign is a complex process that will involve the design of your unique sign as well as the selection of the materials and printing technologies to use and the types of signs that will work best for your business. Here are some shopping tips to ensure that your new sign is as efficient as can be.

The Types of Signs to Use

The two broadest sign categories that you can use are physical and digital signage. While digital signage is used on your website, in your emails, on your social media profiles and in your online ads, physical signs can be used outdoors, in your shop, your store, in and above the stand that you occupy at a fair or festival or outdoors, to inform potential customers about your presence through A-frame signs placed on the sidewalk, banners, storefront signs, even through brochures and leaflets.

To be able to make the most of your new business sign, you should first of all decide the best mix of signage types to use – the best way is probably to include digital channels and physical signs as well.

The Materials to Be Used with Your Signs

There are many different materials that can be used for executing business Denver signs. The most common ones are metal, cardboard, vinyl and other plastic materials, cloth and glass, but more special solutions, such as neon signage are also available. Your choice of materials should be informed by the type of the location where you are planning to use your signs as well as on durability – plastic and metal, for example are suitable for being used both outdoors and indoors, while cardboard can be easily destroyed by rain, therefore it is suitable for indoor usage or for outdoors when the weather is calm.

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Sign Design

When it comes to creating the right Denver sign design, you have two options again: you can either create the design yourself or you can turn to a professional design company. Signage designs are usually created in graphic software, so to be able to carry out the task, you or someone in your team needs to know how to use such programs and knowledge about the shapes and colors that are the most appealing to your audience is also essential. The decision to turn to a professional design company is a great one not only because your designer will have that kind of knowledge, but also because many design companies collaborate with printing companies as well, so you could hire your designer not only to create your signs, but also to have them executed.

Finding the right Denver printing company, negotiating prices and placing orders is a lengthy process and not possessing in-depth knowledge about printing techniques and prices can cost you dearly, so having all those services from one Denver signs company will not only save you time and energy, but money as well, so working with an expert who will help you is the best way to go.