Customization is a great way to improve the appeal and increase the value of any giveaway and promotional items you might want to use as part of your promotional campaigns. Although these items might not bring you a lot of money, there are other ways in which they can benefit your business in the long run – such as improving your relationship with your employees or boosting the confidence and loyalty of your most dedicated customers.
If you want to use your promotional giveaways more efficiently, you simply have to consider personalizing them to the people they are meant for. Consider these tips from promotional product companies near me on how to do that in a unique way and gain the favor of your clients and business partners immediately:
- First, it’s important to consider who the items are for. If you want to give away a lot of promotional products to random customers, then you’ll want to make sure the personalizing process is not too expensive. Giving promo items away to a few loyal customers is one thing, but spending a lot of money for thousands of giveaway could quickly climb above your budget limit if you’re not careful. As such, if you really want to go all out with customizing your giveaway items, start by crafting your strategy in such a way as to limit the number of clients you’re targeting.
- Consider writing or carving a unique, personalized inspirational quote, slogan or phrase onto the item for each new customer you give something away to. That will make your items unique and sought after from the start, without having to spend a lot of time and money on complex designs.
- Carving the initials of the person into the item can be done on the cheap, and the customization options are quite extensive. You can use a stylish font and bright colors, if the item is meant for women or girls, or a more robust and minimalist design if it’s for men.
- It’s a good idea to experiment with flowing, colorful designs or printing the image of a popular character or personality on your promotional items. Depending on the size of the item, you can go to great lengths in making the design unique and elaborate. Of course, you might find that you’ll actually need a larger item such as a notebook or a notepad for this to work, although simpler designs might still be usable on pens, pencils, USB drives and other giveaway items.
If you’re targeting customers you know very well, you can really go all out with any of these approaches, or even mix them up to achieve a truly desirable effect. For instance, if you know that the anniversary of your customer’s business is coming up, you can craft something like a personalized gift and use it as a giveaway – such as a “thank you for being on board with us” notebook for the company’s entire staff.
Remember, however, that it’s not a good idea to spend a lot of money on these types of gifts unless you know that the long term benefits gained from them will actually be fruitful. For instance, there are CEOs that don’t put much stock on giveaway items and are very cautious about changing anything. However, if you know the company mentioned above will be influenced by such gestures and likely to become even more loyal to your cause, then you should definitely go ahead with it.